Scents also have a close relationship with emotional responses and 75% of emotions have been proven to be strongly associated with scents by scientific studies. Scent plays a vital role in our lives as it influences our emotions, affects our quality of life, and shapes our lives.The sense of smell is one of our most important senses and is located in part of our brain that controls emotions, memory, and creativity. The sense of smell works for 24 hours a day and is the only sense that “cannot be switched off”. It is the body’s primary and most strong mechanism for identification of scents and instantly evaluates whether an environment is good or bad. Your body has a signature scent, just as your fingers have unique prints, and each person has a unique smell. Hormones, food choices, the environment, and quality of life influence the formation of smell.